Zero investment, no fancy equipment, no team , no high end skills Smriti Dua has built a tribe of 109 k followers for her cause on Instagram. She does not ask , she does not beg , yet her tribe supports her for her cause. Continue reading CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
Every entrepreneur , every startup founder, every non profit leader faces this same challenge , voices that stop , voices that doubt , voices that say why it is not possible , voices that say what things can go wrong. Continue reading RISE AND #SHINE
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story
It is a mistaken belief the Nonprofit storytelling is all about poverty porn or making people feel bad about the situation of the beneficiaries . You splash pictures of poverty to tell your story. This puts off people and they shut out to such communication. For example to feed people in Ukraine impacted by war you can put pictures of pain or you can tell … Continue reading Brand Storytelling for Nonprofits
When we think of stories we think of children and fairy tales with happy endings . But in the business world stories are serious business. They help you build your brand tribes and create an emotional hook for your customers. What makes a good brand story? What is the key difference between a fairy tale and a business story? It is authenticity . The business … Continue reading Making of a good Brand Story
I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?
Every Brand is a story, every person is a brand . In the digital world we are the stories we tell. Continue reading The New Brand Storytelling Framework
The closer it gets the greater is the pain. The further it is the lesser the pain. A war far away in Ukraine is news ,It is disturbing,but it is yet news,we can have our debates and point of view,we don’t suffer,we go to sleep well. When we have a close one stranded in that war ,it is no longer news ,because it is closer … Continue reading WAR IS WRONG
One man Hitler began the World War II , one man Putin has begun the war in Ukraine that threatens to destabilise the world again.
Both wars were begun by leaders who had seen and wanted to avenge and correct the historical defeat and humiliation of their respective countries.
Both of them carried a distorted reality of being a victim.
How this war will unfold we do know as yet but one thing is different from World War II. We now live in a connected world. Continue reading WAR IN 2022 IS DIFFERENT – IT IS SEEN LIVE
Mental wellness is and will be the biggest challenge we will face going ahead . This is a bigger pandemic not spoken about as it is not measurable and not even reported by many. There are not enough trained specialist to deal with the scale of the global problem. How are we going to deal with this challenge? Continue reading THE RISE OF MENTAL WELLNESS CHALLENGE GLOBALLY
In the ICU we find we have no control over our life , the pain we see is a universal pain , one day we too will go through the process , it is given . Can one find Bodicitta in the ICU ? Continue reading BODICITTA IN THE INTENSIVE CARE UNIT