Brand Stories from the streets

Sugarcane is passed through the crusher only once ( for 35 seconds) ,Sugarcanes are washed with water and coir rope ,sugarcane crusher and vessels are made of steel ,the juice is untouched with hand through the entire process,they serve natural sugarcane juice . Since 1960. Sahu Shannalal Gupta is a sugarcane juice centre at Gateway of India ,my earliest memories are that of my father … Continue reading Brand Stories from the streets

Brand Storytelling : Every Founder has a story

‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. Recently one of my clients Dr Pramod Triphati shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, I chose to be the doctor who … Continue reading Brand Storytelling : Every Founder has a story