We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS
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How do you take on the leader in the marketplace with one tenth the budgets ? The story goes back to 90s. Computer education was booming. NIIT was the leader. I was heading marketing at Datapro an upcoming IT education company. NIIT was splashing money in national mass media . We had maybe one tenth the budgets. Could not take on the leader on their … Continue reading HOW DO YOU TAKE ON THE LEADER ?