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SECRETS OF SUCCESSFUL B to B MARKETING
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
Tag: passionpreneur
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HAPPINESS
What makes us happy? The other day I purchased a comfort chair for my reading corner , I was very excited and waited for the chair to be delivered . It’s been a few days now that I have the chair , it’s good to have but the excitement of having it has now gone. This happens every time , a packet from Amazon arrives … Continue reading HAPPINESS
THERE IS UNCERTAINTY
What happens outside of us we have no control over that , life changes in a moment just like that. There was no warning, it had never happened, the world shut down , everything stopped. A sudden death in the family , major illness , financial loss , job loss , anything can happen any moment. We seek our lives to be comfortable, pain free … Continue reading THERE IS UNCERTAINTY
THINGS THAT NO LONGER IMPRESS ME
Name brand of clothing As long as it is comfortable and fits well I don’t care. The price of the car My current car the Honda City is over eight years old and it serves me well , does the work of transportation when I need. Square footage of home A smaller home is easier to maintain, I am not impressed with bigger homes. Our … Continue reading THINGS THAT NO LONGER IMPRESS ME
ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET
Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset. Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a … Continue reading ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET
IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY
I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY
A SMALL BUSINESS STORY
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
Sanjay Mudnaney 